The Strategic Planning Manual


Having a clearly articulated plan that can be easily shared and understood is an important part in any organisation’s path to success. This Strategic Planning Manual is a 2-day interactive workshop which enhances the understanding of strategic planning development.

The VMSA (or Vision - Measures - Strategies - Actions) model is a 4-phase, systematic approach to envisioning a desired outcome or future, and translating that vision into a set of measurable goals, strategies and action plans. The VMSA model is based on a hybrid of industry standard models and tools and has been carefully crafted for the Bruneian context in strategic planning development.

Participants will have the opportunity to develop a practical and implementable Strategic Plan using the VMSA model. Appropriate environmental scanning and foresighting tools will also be used in the formulation of a future-proof vision.

The workshop will be facilitated by Dr Sophiana Chua Abdullah. Dr Sophiana is fully trained and certified in Strategic Management (Haines Centre for Strategic Management Singapore) and has facilitated a number of workshops in Strategic Foresight and Strategic Planning for both the private sector and government organisations. She has also earned excellent feedback for the one-on-one coaching for a few ministries and departments in their strategic planning development endeavours.

Dr Sophiana has facilitated several workshops in the area of Change Management, Geographic Information Systems, Report Writing, Presentation Skills, Strategic Foresight and Strategic Management and Planning. Her strengths lie primarily in the one-to-one coaching.

In recent years, her primary training focus has been on helping the government and private sector personnel in their strategic planning development. She was instrumental in the adoption of the Systems Thinking approach of Strategic Management (either as a fully fledged system or part of a hybrid of solutions) in several key organisations, including the Ministry of Development and departments within the Ministry of Education, Ministry of Finance and the Prime Minister's Office.

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Upon course completion, participants will be able to: 

  • Understand the flow and key phases of Strategic Planning development.

  • Understand the process of aligning and cascading a Strategic Plan in terms of measures, strategies and actions from throughout the organisational hierarchy.

  • Build a practical and implementable Strategic Plan using the VMSA model.


Participants learn through various interactive exercises and demonstrations designed to help them understand the full cycle of the strategic planning development process.


During the training program, participants will learn: 

  • Understanding Strategic Management
    What is it? Who does it? What are the characteristics of successful strategic plans?

  • The VMSA Model
    The 4 Phases of Strategic Planning development.

  • The Alignment Process
    How to align a Strategic Plan from its vision to measures, strategies and action plans.

  • The Cascading Process
    How to cascade a Strategic Plan from the top level down to the departmental/individual levels of the organisation.

  • Build a practical and implementable Strategic Plan
    How to apply the VMSA model, scanning and foresight tools to develop a practical and implementable Strategic Plan.


This training is suitable for middle level officers and will be invaluable to those directly involved in the planning, execution, review and monitoring of strategic plans.


Course Fees : BND199/PAX
Student Rate: BND50/PAX
Group Rate : BND1,500/DAY